Product Management: creating and scaling products

Course objective

This course is designed to help professional teams master the full arsenal of product management: from market analysis and hypothesis testing to strategy building, metrics management, developer engagement, risk mitigation, and innovation implementation, including AI tools.

Learning Format

Online / offline / hybrid
Practical cases, workshops, interactive sessions
Participant support during the course in a private chat

What Will Graduates Gain?

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The problem this course solves

Many product ideas get stuck due to a lack of systematic management: there is no analysis, strategy, or clear decisions.
This course will teach you how to build a product strategy, work with the market and customers, and launch products that deliver results.

Program

Fundamentals of Product Management in IT

The role and functions of a product manager in a company
Product lifecycle and key development stages
Introduction to product strategy: from idea to implementation
PoC (Proof of Concept) and hypothesis validation
MVP (Minimum Viable Product) and version management
Key product metrics and unit economics
Market evaluation and competitive analysis

Product Development and Requirements Management

Developing product vision and strategy
Types of requirements and their documentation
Managing product risks
Prioritizing tasks and product roadmap
Release management and product acceptance
Collaboration with development, marketing, and sales teams

AI Tools in Product Management

How to use AI for data analysis and trend forecasting
Automating routine tasks for product managers
AI in UX/UI design and product personalization
ChatGPT, Midjourney, DALL-E, and other PM tools
Case studies and best practices for AI implementation in product management

FAQ

What is the main problem of product creation that this course solves?

Many ideas get "stuck" at the development stage due to lack of system management, deep analysis and clear strategy. This course teaches a comprehensive approach: from hypothesis testing and market assessment to launching successful IT products that bring real business results.

What product skills and tools will I learn?

You will learn how to build a product strategy, create PoC and MVP, manage backlog and calculate unit economics. The program covers interaction with development and marketing teams, and most importantly, the use of modern AI tools for data analysis and trend forecasting.

How is the training and what formats are available?

We offer a flexible approach: you can choose a convenient online, offline or hybrid learning format. The program is based on analysis of real practical cases, workshops and interactive sessions. Throughout the course, participants receive constant support from experts in a closed chat.

What will I get in the end and how do I register for the course?

You will become a confident Product Manager, able to transform raw ideas into scalable products that are in demand in the market. To structure your knowledge and take your company's product management to the next level, simply click the "Apply" button on the course page.