Personal Brand for work and business
Course Objective
To equip participants with the knowledge and tools needed to build a strong personal brand, enhance their professional reputation, and increase their visibility as experts in their field.
By the end of the course, participants will create a personal brand development strategy and identify the most effective channels for promoting their expertise.
This course is designed for
- Managers and executives
- HR and recruiters
- Trainers, consultants and experts
- Professionals who want to develop their careers
- Those who want to become a recognizable expert in their field
The course may not be suitable if
- you are not ready to work on your publicity
- you expect quick results without practice
- you do not plan to develop expertise
Learning format
- Online with a mentor
- Homework after each lecture and personalized feedback from the trainer
- Access to video recordings and materials in Google Classroom
Why us?
After the course, students will:
- develop their personal brand positioning
- understand their unique expertise
- receive promotion tools
- create a brand development plan for 6–12 months
- be able to confidently present themselves as an expert
Program
1
- what is a personal brand and how does it work
- positioning and expertise
- forming a unique image
2
- why many professionals fail to show up
- how to deal with limiting beliefs
- working with anxiety and fear of publicity
- how to allow yourself to be visible
3
- expert content
- public speaking
- social media
- professional communities
4
- how to become visible in your field
- how to build expertise
- brand development strategy
5
- energy and resilience
- how not to burn out being public
- balance between work and brand development
6
- charisma and influence
- trust in the expert
- reputation building
