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How does the Johari Window help develop a professional brand?

"Who am I as a professional?"
“They offer me a leadership role, but I don’t feel confident the team will accept me…”
“We want to promote several employees, but the management/client doesn't see them as ready for promotion yet. How can we position them better?”
I periodically receive these and similar questions from clients. And although it’s not always visible at first glance, they’re all about a professional brand — the image created in the work environment.

Marina Melnick
23 July 2025

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